INSIDE STORY BEHIND HEADSPACE
With over 25 years of experience driving creative for global icons like Disney and John Lewis, I founded HeadSpace to offer brands the strategic weight of a major agency with the agility of a dedicated Creative Lead.
With over 25 years of experience driving creative for global icons like Disney and John Lewis, I founded HeadSpace to offer brands the strategic weight of a major agency with the agility of a dedicated Creative Lead.
With over 25 years of experience driving creative for global icons like Disney and John Lewis, I founded HeadSpace to offer brands the strategic weight of a major agency with the agility of a dedicated Creative Lead.
About 1
Journey
Journey
Tracing my journey from London’s entertainment industry to guiding climate tech brands....
Tracing my journey from London’s entertainment industry to guiding climate tech brands....
About 2
Resources
Resources
Set of free tools to guide your climate organisation from undiscovered to unmissable…
Set of free tools to guide your climate organisation from undiscovered to unmissable…
About 3
Framework
Framework
How the 'Creative Fit for Purpose' Framework guides every creative project…
How the 'Creative Fit for Purpose' Framework guides every creative project…
About 4
Process
Process
Crafting brand solutions for climate tech requires a tried, trusted and transparent blueprint…
Crafting brand solutions for climate tech requires a tried, trusted and transparent blueprint…
My values that bridge science and storytelling
My values that bridge science and storytelling
Values
Business
Catchafire volunteer since (2021)
OnlyOne founding member (2022)
Climate Designers member (2021)
Co-Founder Break Into Climate (2022)
1% for the Planet member (2022-25)
Values
Personal
No vehicle ownership (since 2017)
Carbon offset all flights (since 2020)
Buy/sell second-hand clothes (2020)
Planting trees with Ecosia searches
Planting mangroves with OnlyOne

Since 2021 I've been volunteering our design services through Catchafire, the US platform connecting nonprofit organisations with a skilled community of volunteers. Over 60% of the nonprofits on Catchafire have Black, Indigenous, and People of Colour (BIPOC) leadership.

Since 2021 I've been volunteering our design services through Catchafire, the US platform connecting nonprofit organisations with a skilled community of volunteers. Over 60% of the nonprofits on Catchafire have Black, Indigenous, and People of Colour (BIPOC) leadership.
made by headspace
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
made by headspace
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
made by headspace
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
I have pledged not to work with companies involved in fossil fuel extraction, tobacco, military, mining, fast fashion, industrial agriculture, and any other sectors causing environmental or social harm. ©2026 Jonathan White.
I have pledged not to work with companies involved in fossil fuel extraction, tobacco, military, mining, fast fashion, industrial agriculture, and any other sectors causing environmental or social harm. ©2026 Jonathan White.



