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Water insecurity is increasing worldwide.
Water insecurity is increasing worldwide.
Water insecurity is increasing worldwide.
Branding project for the Water, Peace and Security Partnership (WPS) to launch their new website portal in collaboration with IHE Delft University and UNESCO.
Branding project for the Water, Peace and Security Partnership (WPS) to launch their new website portal in collaboration with IHE Delft University and UNESCO.
Branding project for the Water, Peace and Security Partnership (WPS) to launch their new website portal in collaboration with IHE Delft University and UNESCO.
behind the scenes
In partnership with HE Delft and UNESCO, we crafted the visual identity for the 'Water, Peace, and Security Partnership' (WPS) - an initiative addressing global water insecurity. WPS develops tools to identify and mitigate water-related security risks, enabling early action. Our brief was to create a distinctive brand identity to build lasting recognition, covering branding, copywriting, social media assets, user interface design, and an engaging online portal. When it launched the website attracted over 27,000 visits from 191 countries, amplifying its global impact. In 2020, WPS were awarded the Luxembourg Peace Prize for Outstanding Environmental Peace.
Connected GOALS
Connected GOALS
project scope
project scope
art Direction
art Direction
art Direction
Branding
Branding
Branding
Copywriting
Copywriting
Copywriting
photo sourcing
photo sourcing
photo sourcing
social media toolkit
social media toolkit
social media toolkit
Web portal design
Web portal design
Web portal design
Jon came in bringing his fantastic eye for design, his ability to ‘get inside’ the needs, aspirations and spirit of the project, and his long experience with both the scientific community, and large, heterogeneous groups of decision-makers.
Corporate Communications Advisor
Dr Cath Cotton
Jon came in bringing his fantastic eye for design, his ability to ‘get inside’ the needs, aspirations and spirit of the project, and his long experience with both the scientific community, and large groups of decision-makers.
Corporate Communications Advisor
Dr Cath Cotton
Jon came in bringing his fantastic eye for design, his ability to ‘get inside’ the needs, aspirations and spirit of the project, and his long experience with both the scientific community, and large, heterogeneous groups of decision-makers.
Corporate Communications Advisor
Dr Cath Cotton
His excellent design, rapid turnaround and ability to stand his ground where necessary, meant that we generated the project materials within a matter of weeks. He then designed an inspiring and professional portal which we could be proud to launch at the ministerial conference in Geneva.
Corporate Communications Advisor
Dr Cath Cotton
His excellent design, rapid turnaround and ability to stand his ground where necessary, meant that we generated the project materials within a matter of weeks. He then designed an inspiring and professional portal which we could be proud to launch at the ministerial conference in Geneva.
Corporate Communications Advisor
Dr Cath Cotton
His excellent design, rapid turnaround and ability to stand his ground where necessary, meant that we generated the project materials within a matter of weeks. He then designed an inspiring and professional portal which we could be proud to launch at the ministerial conference in Geneva.
Corporate Communications Advisor
Dr Cath Cotton
How did we apply our CFP Framework?
The Creative (spark): we brought the WPS mission to life by crafting a clear, engaging visual identity that revealed the urgency of water security as a global challenge.
The Fit (oxygen): working closely with consortium partners, we turned complex scientific insights into accessible and professional branding ready for the launch.
The Purpose (fuel): our partnership helped WPS to extend its influence to over 191 countries and empowered stakeholders to take early action on water-related security risks.
How did we apply our CFP Framework?
The Creative (spark): we brought the WPS mission to life by crafting an identity that revealed the urgency of water security as a global challenge.
The Fit (oxygen): working closely with consortium partners, we turned complex scientific insights into accessible and professional branding.
The Purpose (fuel): our partnership helped WPS to extend its influence to over 191 countries and empowered stakeholders to take early action on water-related security risks.
How did we apply our CFP Framework?
The Creative (spark): we brought the WPS mission to life by crafting a clear, engaging visual identity that revealed the urgency of water security as a global challenge.
The Fit (oxygen): working closely with consortium partners, we turned complex scientific insights into accessible and professional branding ready for the launch.
The Purpose (fuel): our partnership helped WPS to extend its influence to over 191 countries and empowered stakeholders to take early action on water-related security risks.
made by headspace
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
made by headspace
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
made by headspace
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
Not Just Branding. But Transformation.
We have pledged not to work with companies involved in fossil fuel extraction, tobacco, military, mining, fast fashion, industrial agriculture, and any other sectors causing environmental or social harm. ©2025 HeadSpace Agency. A company registered in England and Wales 15918034.
Not Just Branding. But Transformation.
We have pledged not to work with companies involved in fossil fuel extraction, tobacco, military, mining, fast fashion, industrial agriculture, and any other sectors causing environmental or social harm. ©2025 HeadSpace Agency. A company registered in England and Wales 15918034.
Not Just Branding. But Transformation.
©2024 HeadSpace Agency. A company registered in England and Wales 15918034.
