Elevating Healthcare.
Elevating Healthcare.
The Science of Design.
The Science of Design.
Static to Searchable
Moving beyond the 'digital flipbook' to a responsive HTML based solution.
Generative Search
Shifting from traditional SEO to GEO to drive a 40% increase in AI-search visibility.
Shifting from traditional SEO to GEO to drive a 40% increase in AI-search visibility.
Source: Based on recent research from Princeton, Georgia Tech, and IIT Delhi (2024)
Source: Based on recent research from Princeton, Georgia Tech, and IIT Delhi (2024)
Mobile Matters
HCPs consume content on the go, HTML ensures readability on any device. Issuu v Shorthand.
HCPs consume content on the go, HTML ensures readability on any device. Issuu v Shorthand.
Source: Lippincott Williams & Wilkins, specifically their HCP Mobile Usage Study (2022)
Source: Lippincott Williams & Wilkins, specifically their HCP Mobile Usage Study (2022)
Reader Insights
Behavioural data over blind downloads. HTML engagement tracking drives a 73% increase
in article completion.
Behavioural data over blind downloads. HTML engagement tracking drives a 73% increase
in article completion.
Source: Mediafly (Inspira) / Content Council Digital Content Benchmark Report (2022)
Source: Mediafly (Inspira) / Content Council Digital Content Benchmark Report (2022)
Social Engagement
Capitalising on your monthly average 280k+ visitors to www.emjreviews.com
CURRENT STATE
The Foundation
The Foundation
EMJ is an established ‘source of truth’ for 750k+ engaged users, with 51.5% of traffic arriving via organic search.
EMJ is an established ‘source of truth’ for 750k+ engaged users, with 51.5% of traffic arriving via organic search.
FUTURE STATE
The Opportunity
The Opportunity
Atomise Journals into shareable assets to capture 1% marginal gain (up from 2.2%) in daily community engagement.
Atomise Journals into shareable assets to capture 1% marginal gain (up from 2.2%) in daily community engagement.
The Studio Engine
Driving marginal gains across the studio to ensure the boat goes faster!
Data-driven resource planning and capacity modeling to eliminate bottlenecks, ensuring delivery even during peak congress cycles.
Resource Agility
Standardising the ‘science’ through robust brand guidelines and smart templates, freeing up team bandwidth for high-impact creative ‘stagecraft’ and innovation.
Studio
Efficiency
Building a ‘NASA Janitor’ vibe across the studio team. Proactively mentoring talent into ‘Gold Medal Winners’ who own their growth and deliver with pride.
Champion
Culture
Data-driven resource planning and capacity modeling to eliminate bottlenecks, ensuring delivery even during peak congress cycles.
Standardising the ‘science’ through robust brand guidelines and smart templates, freeing up team bandwidth for high-impact creative ‘stagecraft’ and innovation.
Building a ‘NASA Janitor’ vibe across the studio team. Proactively mentoring talent into ‘Gold Medal Winners’ who own their growth and deliver with pride.
"I would love the opportunity to contribute to your mission, working alongside the team to ensure that through AI-search, social engagement, and streamlined workflows, EMJ’s creative output inspires the global healthcare community."
"I would love the opportunity to contribute to your mission, working alongside the team to ensure that through AI-search, social engagement, and streamlined workflows, EMJ’s creative output inspires the global healthcare community."
IF
10.0
2010
IF
24.8
2018
*EHJ corrected Impact Factors provided by Clarivate 14/05/2026
made by Jonathan
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
Blending Science and Stagecraft
I have pledged not to work with companies involved in fossil fuel extraction, tobacco, military, mining, fast fashion, industrial agriculture, and any other sectors causing environmental or social harm. ©2026 Jonathan White.
©2026 Jonathan White