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Norway Football Stadium

• 01 / 07

Photo by Dmitry Limonov on Unsplash

Norway Football Stadium

• 01 / 07

Photo by Dmitry Limonov on Unsplash

Norway Football Stadium

• 01 / 07

Photo by Dmitry Limonov on Unsplash

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1

Global Framework Signatories

Global Framework Signatories

1
1
1

Social Audience Growth

Social Audience Growth

0.0
0.0
0.0

Global Campaign Reach

1
1
1

Campaign Activation Rate

• 02 / 07

• 03 / 07

Analysts

Analysts

Announcers

Announcers

Bus Drivers

Bus Drivers

Caretakers

Caretakers

Chefs & Cooks

Chefs & Cooks

Cleaners

Cleaners

Heroes

Heroes

Coaches

Coaches

Commentators

Commentators

Data Scientists

Data Scientists

Events staff

Events staff

Fan Groups

Fan Groups

Financial Officers

Financial Officers

First Aiders

First Aiders

Heroes

Heroes

Fitness Instructors

Fitness Instructors

Flag Wavers

Flag Wavers

Groundskeepers

Groundskeepers

Kit Washers

Kit Washers

Legal Advisors

Legal Advisors

Line Judges

Line Judges

Managers

Managers

Marshals

Marshals

Medical Staff

Medical Staff

Nutritionists

Nutritionists

Parents

Parents

Photographers

Photographers

Heroes

Heroes

Physios

Physios

Psychotherapists

Psychotherapists

Referees

Referees

Security Staff

Security Staff

Social Media Managers

Social Media Managers

Sports Scientists

Sports Scientists

Supporters

Supporters

Support Staff

Support Staff

Teachers

Teachers

Team Doctors

Team Doctors

Technicians

Technicians

Heroes

Heroes

Timekeepers

Timekeepers

Umpires

Umpires

Videographers

Videographers

Volunteers

Volunteers

Interactive 'Wall of Fame' landing page concept

Norway Football Stadium

• 04 / 07

Norway Football Stadium

• 04 / 07

Interactive 'Wall of Fame' landing page concept

• 05 / 07

• 05 / 07

Social Activation: Sports for Nature.
Social Activation: Sports for Nature.
Social Activation: Sports for Nature.

Leading the creative for the UNEP's Sports for Nature social campaign, mobilising 140+ signatories to reach 1.1 million people and drive 172% in community growth.

Leading the creative for the UNEP's Sports for Nature social campaign, mobilising 140+ signatories to reach 1.1 million people and drive 172% in community growth.

Leading the creative for the UNEP's Sports for Nature social campaign, mobilising 140+ signatories to reach 1.1 million people and drive 172% in community growth.

behind the scenes

Collaborating with Rewriting Earth, we developed a creative framework for the UNEP 'Sports for Nature' initiative, to kick start a global movement against climate change. Our brief was to bridge the gap between high-level policy and public engagement, designing an adaptable visual system for a diverse network of 140+ sports signatories. We delivered an extensive social media toolkit, scroll-stopping social media content, and seamless digital guidelines. Launched globally on World Environment Day 2025, the campaign successfully transformed complex environmental targets into high-impact, shareable assets that empowered world-class sporting bodies to demonstrate their ecological commitment and mobilise their communities.

Connected GOALS

Connected GOALS

Project scope -> initial concepts, design, and delivery by Jonathan.

project scope ->

Activation Toolkit

Activation Toolkit

Activation Toolkit

art Direction

art Direction

art Direction

concepts

concepts

concepts

Copywriting

Copywriting

Copywriting

PITCH DECK

PITCH DECK

PITCH DECK

PROJECT Pipeline

PROJECT Pipeline

PROJECT Pipeline

What I love about our work together, is that it’s never client and agency - it’s always “us” - shared issues, shared ideas, shared wins. And what a wonderful thing that is.

Founder, Rewriting Earth

Paul Goodenough

What I love about our work together, is that it’s never client and agency - it’s always “us” - shared issues, shared ideas, shared wins. And what a wonderful thing that is.

Founder, Rewriting Earth

Paul Goodenough

The landscape is going to be poorer without you. Thank you so so much for all the work and the memories. We really appreciate all you’ve done for and with us.

Founder, Rewriting Earth

Paul Goodenough

The landscape is going to be poorer without you. Thank you so so much for all the work and the memories. We really appreciate all you’ve done for and with us.

Founder, Rewriting Earth

Paul Goodenough

made by headspace

25+

Years Branding Exp.

100+

Clients Collaborated

4K+

Projects Delivered

2007

Independent Since

made by headspace

25+

Years Branding Exp.

100+

Clients Collaborated

4K+

Projects Delivered

2007

Independent Since

made by headspace

25+

Years Branding Exp.

100+

Clients Collaborated

4K+

Projects Delivered

2007

Independent Since

HeadSpace Agency logo light

I have pledged not to work with companies involved in fossil fuel extraction, tobacco, military, mining, fast fashion, industrial agriculture, and any other sectors causing environmental or social harm. ©2026 Jonathan White.

Blending science and stagecraft to bring solutions to market.

HeadSpace Agency logo light

Blending science and stagecraft

©2026 Jonathan White.

HeadSpace Agency logo light

Blending science and stagecraft to bring solutions to market.

I have pledged not to work with companies involved in fossil fuel extraction, tobacco, military, mining, fast fashion, industrial agriculture, and any other sectors causing environmental or social harm. ©2026 Jonathan White.