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Social Activation: Sports for Nature.
Social Activation: Sports for Nature.
Social Activation: Sports for Nature.
Leading the creative for the UNEP Sports for Nature social campaign, mobilising 140+ signatories to reach 1.1 million people and drive 172% in community growth.
Leading the creative for the UNEP Sports for Nature social campaign, mobilising 140+ signatories to reach 1.1 million people and drive 172% in community growth.
Leading the creative for the UNEP Sports for Nature social campaign, mobilising 140+ signatories to reach 1.1 million people and drive 172% in community growth.

behind the scenes
Collaborating with Rewriting Earth, we developed a creative framework for the UNEP 'Sports for Nature' initiative, to kick start a global movement against climate change. Our brief was to bridge the gap between high-level policy and public engagement, designing an adaptable visual system for a diverse network of 140+ sports signatories. We delivered an extensive activation toolkit, scroll-stopping social media content, and seamless digital guidelines. Launched globally on World Environment Day 2025, the campaign successfully transformed complex environmental targets into high-impact, shareable assets that empowered world-class sporting bodies to demonstrate their ecological commitment and mobilise their communities.
Connected GOALS
Connected GOALS








Project scope -> initial concepts, design, and delivery by Jonathan.
project scope ->
Activation Toolkit
Activation Toolkit
Activation Toolkit
art Direction
art Direction
art Direction
concepts
concepts
concepts
Copywriting
Copywriting
Copywriting
PITCH DECK
PITCH DECK
PITCH DECK
PROJECT Pipeline
PROJECT Pipeline
PROJECT Pipeline
Global Framework Signatories
Global Framework Signatories
Social Audience Growth
Social Audience Growth
Global Campaign Reach
Campaign Activation Rate
• 01 / 08

• 02 / 08
• 03 / 08
Analysts
Analysts
Announcers
Announcers
Bus Drivers
Bus Drivers
Caretakers
Caretakers
Chefs & Cooks
Chefs & Cooks
Cleaners
Cleaners
Designers
Designers
Chloe
Coaches
Coaches
Commentators
Commentators
Data Scientists
Data Scientists
Events staff
Events staff
Fan Groups
Fan Groups
Financial Officers
Financial Officers
First Aiders
First Aiders
Fitness Instructors
Fitness Instructors
Flag Wavers
Flag Wavers
Groundskeepers
Groundskeepers
Kit Washers
Kit Washers
Legal Advisors
Legal Advisors
Line Judges
Line Judges
Managers
Managers
Marshals
Marshals
Medical Staff
Medical Staff
Nutritionists
Nutritionists
Parents
Parents
Photographers
Photographers
Physios
Physios
Psychotherapists
Psychotherapists
Referees
Referees
Stephanie
Stephanie
Security Staff
Security Staff
TIM
TIM
Social Media Managers
Social Media Managers
Sports Scientists
Sports Scientists
Supporters
Supporters
Support Staff
Support Staff
Teachers
Teachers
Team Doctors
Team Doctors
Technicians
Technicians
Timekeepers
Timekeepers
Umpires
Umpires
Videographers
Videographers
Volunteers
Volunteers
Signatories dynamic dashboard -> the 'Wall of Fame' concept


'Content Creator' inside the Activation Toolkit (Canva)
'Content Creator' inside the Activation Toolkit (Canva)
• 04 / 08

'Keyword' post templates inside the Activation Toolkit (Canva)
'Keyword' post templates inside the Activation Toolkit (Canva)
• 05 / 08
• 06 / 08
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• 07 / 08
Marrying Tottenham Hotspur’s bold heritage with the S4N social campaign, we delivered a suite of high-impact templates built around the club’s iconic 'To Dare Is to Do' motto.
Marrying Tottenham Hotspur’s bold heritage with the S4N social campaign, we delivered a suite of high-impact templates built around the club’s iconic 'To Dare Is to Do' motto.
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• 08 / 08
The challenge with McLaren Racing was balancing its vibrant racing livery with the quiet authority of the S4N campaign. We created assets that struck a perfect balance between both brand identities.
The challenge with McLaren Racing was balancing its vibrant racing livery with the quiet authority of the S4N campaign. We created assets that struck a perfect balance between both brand identities.
What I love about our work together, is that it’s never client and agency - it’s always “us” - shared issues, shared ideas, shared wins. And what a wonderful thing that is.

Founder, Rewriting Earth
Paul Goodenough
What I love about our work together, is that it’s never client and agency - it’s always “us” - shared issues, shared ideas, shared wins. And what a wonderful thing that is.

Founder, Rewriting Earth
Paul Goodenough
What I love about our work together, is that it’s never client and agency - it’s always “us” - shared issues, shared ideas, shared wins. And what a wonderful thing that is.

Founder, Rewriting Earth
Paul Goodenough
The landscape is going to be poorer without you. Thank you so so much for all the work and the memories. We really appreciate all you’ve done for and with us.

Founder, Rewriting Earth
Paul Goodenough
The landscape is going to be poorer without you. Thank you so so much for all the work and the memories. We really appreciate all you’ve done for and with us.

Founder, Rewriting Earth
Paul Goodenough
made by headspace
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
made by headspace
25+
Years Branding Exp.
100+
Clients Collaborated
4K+
Projects Delivered
2007
Independent Since
I have pledged not to work with companies involved in fossil fuel extraction, tobacco, military, mining, fast fashion, industrial agriculture, and any other sectors causing environmental or social harm. ©2026 Jonathan White.





